How Does a Higher PageRank Score
Affect Your Visibility on Google?
Keeping in mind that every keyword competes under its own steam, which we'll explain shortly, let's get a sense of how PageRank generally affects your visibility, using an example we will cover in the video series below:
Let's say you're a roofing company who operates in Austin, Tx - so you fix rooves for a living ("cool - everybody needs you at one time or another!")
So let's say you have a website... in this case, allgoodroofing.com (in the video series on the main page, this is the first example we have of driving PR1 to PR3 with just 45 minutes of effort)
His webpage title tag simply says his company name:
<title>All Good Roofing & Additions</title>
(Note: & is the same as & to Google)
Knowing that much, let's compare the effects of PageRank on his visibility for Google searches that include the wording in his page title:
With a PR-0 ('PageRank Zero', meaning no PageRank at all): Most likely, his website won't appear on the front page for even the whole page title wording, exactly as it is, even though it's a perfect match. His website will be there, but several pages deep in the results if Google accepted his website (which is checked by seeing if you can find him with a search for his exact domain... that is, by searching Google for allgoodroofing.com exactly). But if you are like most folks searching for solutions, you don't already know a website you want. You search for general phrases to see who comes up. Then you continue with a website (almost always a front page result) that interests you.
With a PR1 (PageRank of One): He probably will show up on the front page of a search for the whole phrase all good roofing & additions, and possibly the first entry, unless other websites are using this exact phrase also, and have higher PageRank. But -- Google notices when ads exists for websites, so if he has a listing on yelp.com or squidoo.com or elsewhere, and those listings say the same wording, and have a link to his website, Google will tend to push his website up over those listings - even if they have higher PR. This is because Google notices the 'destination website' that webpages on other websites are pointing to. Having said that, he will probably only show up on the front page for the WHOLE phrase: all good roofing & additions. He will probably not show up for smaller renditions like all good roofing or all good additions, because a PR1 will usually not be competitive enough for that.
With a PR2: He can expect to show up for 3-word combinations from his title tag, such as: all good roofing or all good additions and possibly good roofing additions (though we would have to check just how competitive good roofing additions is), since a PR2 can let you win front page for a lot of 3-word combinations.
With a PR3... and this is where we got him with just 45 minutes of total work: He shows up for lots of 2-word combinations now -- the more competitive keywords, because they bring more traffic. You can currently find him front-and-center for these competitive keywords: good roofing, good additions, and he is currently JUST MISSING the front page for roofing additions... he's the top entry on Page 2.
A touch more effort can drive him to the next spot up: the bottom spot on Page 1.
And he'll get higher with a touch more effort, still.
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Best Regards, Dave Bennett
Owner: Website Marketing Solutions, LLC
Located in Seattle | Bellevue | Issaquah WA
Website-Marketing-Solutions.com
MOWG-Crew.com
support@mowg-crew.com
Phone: 616-834-6552
