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Our Service is Not an 'Article Spinner': If you've ever heard of article spinners, you know they're notorious for creating garbage webpages, with sentences so convoluted that no human could read the page. Google throws out webpages created with article spinners fast, owing to the bad grammar. Google also doesn't bother to index the majority of your webpages if most of them are just duplicates... another major flaw with article spinners. As for Article Spinners - our MOWG System corrects for all of them:
COMMON ARTICLE SPINNER (AS) FLAWS:
ARTICLE SPINNER FLAW #1: Custom Thesaurus - the output for synonyms is garbage, and the pages are unreadable. OUR FIX: We use the actual Microsoft Office Thesaurus. And we check every result manually... changing whatever doesn't make sense, one word at a time on the entire page.
ARTICLE SPINNER FLAW #2: Wording variations are fixed at one-to-one word replacements (changing a word only with another word). The problem here is that all of your variation webpages come out with the exact same wordcount, something that looks fishy to Google. OUR FIX: We can change one or more words with any number of words that make sense, sentence by sentence. This means that the wordcounts on our webpages are very different: pages have 5 - 50+ differences in wordcounts, which looks very normal to Google, because wordcount changes is a pass/fail test. We pass, every time, because we know what is required to pass this test.
ARTICLE SPINNER FLAW #3: Usually, article spinners sense every usage of a word on a page, and change them all to your desired variants (page by page). The problem here is that you often don't want all the words to change... just the ones you want. OUR FIX: We control exactly WHICH words will change, and to what, and which words will stay the same (static) on all the webpages. That way, 'Quick Brown Fox' can be changed, without 'Mr. Fox Brown' or 'Quick Fox, Inc.' changing.
ARTICLE SPINNER FLAW #4: Only synonyms can be used for wording variations. This is a problem because often you want to have variations that are not actually synonyms - such as if you want to say that your offer is better than [insert competitor here]. You would do that as an optional strategy, so you can show up when searches are done for your competitors. Obviously, competitor names are not synonyms. Neither are brand names or feature lists or geo-targeted city/state/country lists. OUR FIX: We can change any word with any number of words, completely throughout the page. We control everything manually: every noun, verb, adjective, adverb, and prepositional phrase on the page. And we stick to proper grammar for readable sentences across all the webpages we produce. It is extremely tough to tell our webpages from those written by hand - you have to scrutinize every sentence slowly before you begin to see how we do it. Our pages read RIGHT.
ARTICLE SPINNER FLAW #5: Article Spinners use a process called 'Mass Permutations' to generate variation webpages. The problem is that you wind up with pages where only a few words change, from page to page - about 90% of these results are actually duplicate webpages! Google may not de-index your site over this, but it has no reason to index a lot of pages that are generally the same. So it only indexes a few, or none at all. OUR FIX: We use an advanced filtering method that ensures every webpage is UNIQUE, according to Google's algorithms. This means that at LEAST 35% of the words on every single page will actually be different on every single webpage (not just all compared to a baseline; every page is at least 35% different from every other one, and that is satisfactory to Google). This is a main on-page SEO factor that will not materially change anytime in the future, but if it did, we would simply filter using the different % requirement. Using our existing system, we can filter from 1% to 99.9%. Our system was built while keeping in mind Google's ability to change the rules: our system is completely flexible, controllable, scalable, and for nearly 3 years now, we have never had a website de-indexed: we've done thousands of basic student MOWG Runs and hundreds of Pro MOWG Runs, with nothing de-listed by Google. That's already amazing.
ARTICLE SPINNER FLAW #6: Article Spinners create webpages, and dump them into one folder, in a common heap. The filenames are usually meaningless (or just a random word or two), and there is either no tree-branching folder structure whatsoever, or if there is, the wording is likewise arbitrary and therefore of little use to Google. As a result, Google sees dramatic disarray of content on your website, and doesn't index many of them -- or does, but drops most of them off within a single month or two). OUR FIX: We have a stringent method for deciding the folder structure for the webpages. And all the URL keyword optimization is based on related keyphrases that we select and build manually, and that wording is taken straight from the webpages (so the URL keyword phrases match the page content, in every case). Since Google cares greatly how the keywords are arranged in URL's, so do we.
IN SUMMARY: The reason article spinners have a bad name is because they are built to sell to the masses, and the masses are - of course - looking for automated software that does everything for them. That means article spinners are made to be extremely simple, with very little human involvement, and they try to do everything automatically. But in reality, this will not work until robots can actually understand English grammar (they don't yet)! Our system is very much manual: our software is SEMI-automatic, with the real strategy lying in the human expert manpower work - the scrutiny of every single noun, verb, adjective, adverb, and prepositional phrase on the page for proper, grammatically-correct and full spectrum related keyword combinations. That same scrutiny goes into forming the URL-generation rules (folder names and file names). We get it right... because of the human work. Not the robot work.
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