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Professional MOWG Run Parameters
David Bennett (owner) http://www.mowg-crew.com (MOWG-Crew.com) 616-834-6552
MOWG Run parameters as regards each MOWG Run performed on behalf of any client:
Note 1: Since professional MOWG Runs lead to comparatively extensive traffic within your industry, we do not release client details or specifics in any revealing way to the public. This is because the sharing of details provides others with the ability to compete with you, and that can lower your end-traffic exponentially with each competitor that appears. Remember, everyone wants to know: 1) Your statistics (how many visitors and how much you probably make as a result ... and 2) How to adapt/adopt/copy as much as possible of your approach, precisely to cut into exactly your paying market. Since anyone can rapidly become an affiliate of a program that competes with you (or develop a program that competes with you when they see the value), we cannot share your statistics without fighting ourselves to provide you with that core traffic over time.
Note 2: We do not allow MOWG Runs to be generated on the same company (different affiliates/partners of a single company) without the consent of the owner of that company (website), nor do we allow MOWG Runs to be generated on different companies that compete within a small region (such as a 'greater metropolitan area' within a single state). This is because competing pages dilutes results, in both of the above cases.
The steps of a professional MOWG Run are summarized as follows - you pay for the traffic guarantee and the work that supports it, as we cannot guarantee your sales, but simply your traffic over time.
This is what we do (what you are purchasing when purchasing a professional MOWG Run from us):
1) We find or create the content necessary to develop a 'model' page. Generally, the content is developed from your own main website or affiliate link (such as for ClickBank affiliates or other program affiliates).
2) We shorten or change the model page to make it the length you want. Recommend no more than 3-5 paragraphs to create a variable sheet with 180 to 200 columns, meaning that 180 - 200 of the words/phrases on the model page will be variable. This will provide us with the ability to set a 65% similarity checkpoint for unique pages produced, which will allow a solid number of unique pages to be produced for Google to index. Google will index many-to-all of these over time. It will take several weeks for Google to index the pages it selects, which will be the majority of the unique pages generated, but visitor traffic will tend to climb as more pages are indexed. Because different keyword/keyphrase search combinations are searched more often than others, not every page will have the same drawing power. Traffic increases will therefore tend to come in 'spurts', as fresh stacks of pages are ultimately indexed.
3) We then rewrite the page (change synonyms… remove and/or add sentences or phrases) to make the page unique. This means that the model page will not be a duplicate of an original page. We start with unique content, ultimately, and that sets the tone for the variant unique pages.
4) Next comes a check of the meta tags, title, alt tags, title tags, etc. to maximize keyword/keyphrase optimization for the main phrases on the page. We want to optimize what we can make variations for, so that each page generated will have different wording in these entries (title, meta-desc, alt tags, etc).
5) We then test the pages for similarity to the original page to make sure the page we created is at least 30% different than the original material used to create the model page. Preferably 40% or more difference is desirable... and professional jobs, which is what you are purchasing, will meet that criteria before we continue. You will be presented with drafts along the way to producing your webpages, for your approval of the model page. The idea is that you feel the model page will do the job intended -- that the model page will 'sell the action' the visitor should take successfully... whether that action is to click a link, or fill in an email form, watch a video, visit a forum, etc. We will refine the model page until you approve the final version, before we continue to the step of generating sample variation pages (which is the next step requiring your approval).
6) We then use a keyword density checker to make sure we have a couple of keywords/keyphrases -- running theme keyword/keyphrases that are about 7% to 8% dense on the page… no more than 8%, and no less than 5% (about 5% to 7% is optimal for 3-5 keywords/keyphrases, which will be the basis of your running themes).
7) We then highlight/color-code (identify) the wording on the model page that we will make into variable phrases. This allows us to set the variable columns (180 - 200 columns for rich uniqueness).
8) On the varsheet, we aim for as many as 5-10 synonym words/phrases for each column… we won’t get that on every column, but that’s fine. We aim to make good use of each column as we are able. We might need to keep rows matched across some columns (like certain cities go with certain states only), or other criteria as applies to your model page, which you can help with if needed. Example: certain products or services you offer may come with related upgrades, where the upgrades only relate to one or more particular products or services. We’ll put those in last, and manually create copies going down the page when we're ready for that step. So we only put in phrases that work per column and don’t have to go with particular wording in the same rows of other columns. We can use any grammatically correct synonyms: one row might have ‘excellent’ as one synonym, and the next can be ‘best of class’ (etc). This is an extremely important feature, as it affects how Google does math on the pages you generate. By stirring up the wording, your pages naturally become more unique for this reason as well.
9) Once we have a solid batch of synonyms across the excel sheet, in all our ‘var’ columns, we run the MOWG Toolbar (1-Mass) to get the permutations. The MOWG Toolbar is built to naturally pull the most variance to the top. This will take a few minutes, depending on the size of your project. We can have it create 65,000 raw pages.
10) When that’s done, we run 2-Uniques (Toolbar). That will pull out the unique entries according to the user-defined % we set it for (65% or less similarity across pages). We set it for whatever it would take for your full page to have an overall unique-content % of no more than 70%. This means that we have to think about all the main words on our page (not just the vars) that aren’t articles or business names, etc. So we lean conservatively and let it run. This is the longest step by far… it can take some hours, or even a day if we set it for 65%. Every % more creates an exponentially larger batch of computations. The output is worth it, though: every output row will be at least that % different from every other one. This leaves us with just a fraction of the total rows (each row will become a separate webpage on your site), but that fraction is the exact set of unique pages. There will be very many of these, and Google will accept most-to-all for indexing because the content is varied to the degree required by their (Google's) algorithms.
11) We then run Macro 3-Generate. This is where we enter the info for the CSPPC to upload our .csv files. We upload your varsheet(s) as well as your model page, and check over some of the results (samples) to make sure it looks the way you want it to. You will also have the opportunity to review these output samples, so that you can approve the final results before we process out the hard-coded pages.
12) Using the .wmacro we created from Macro3-Generate, we’re now able to run WebMacros to hard-code your uploaded model page variations into the folder structure we created during Macro 3-Generate. This puts all your pages onto our computer, in a temp-run folder. That will house the 1,000’s of unique, hard-coded, keyword/phrase-optimized webpages we just created. We’re able to upload them to your site, and create your sitemap (the text for which already got generated during Macro 3-Generate). By running the Macro-5 ‘Activate’ to create the coding for the sitemap, we'll have a clickable sitemap page which we apply to your site, and link to for Google’s bots to navigate through. Again, it will take them time... usually 1-3 months to index everything. As they index, though, your pages become visibile for searches, and your traffic grows in chunks.
13) Submitting a sitemap: lots of different strategies. Not one fits all campaigns. Products: sure. Articles: modified/smaller or none at all, depending on our folder structure and filenames and the true uniqueness of the content, based on the % we set in Macro 2-Uniques. Submitting a modified sitemap simply sets off the beginning. Google will continue to naturally index more of your site as their bots comb through your webpage links.
As for the results, remember that we are not Google. We can't give specifications on the exact number of pages Google will index within a day/week/month/quarter (no one can outside of Google because they do not release how this process is calculated). Instead, we follow Google's indexing of your pages to see how they are coming. As long as they continue to index, we are on track. If a period of time (such as 3 days) passes with no additional pages indexed, then we have the statistics we need to see what they have indexed and what they haven't, and from this information we can extrapolate what is required to tweak your pages and drive the indexing forward faster.
We can't guarantee a particular number of persons/month who visit your site, because no one can 'create' visitors or what they are searching for on the search engines. Though we cannot guarantee a particular number of visitors/month, we do guarantee that we will create a material, valuable increase in the number of visitors you receive to your site over time. This is because as we produce keyword-optimized webpages that wrap around your running theme keywords/keyphrases, Google sees your (new) pages as highly relevant to many more searches than you can possibly receive without those pages.
Creating the model page and varsheet are difficult items, because that takes much time and working with you to reach the final version of the model page. From there, creating the variant sheets is easy -- we can actually create millions of pages per job, but it would be insane to process them all at once. This is why we upload pages in batches... if the first batch does not drive enough traffic when Google indexes a signification portion of them, then we simply create more... until we've uploaded pages with the right combination of searched keywords to get in the way of a large portion of the searching traffic. Thus, we guarantee you solid traffic over time... creating the model page is the difficult work, but creating variations from it as needed are easy.
Directly speaking, we can't guarantee sales (no one actually can), because that is based on how your offer competes with other companies online (your competitors). We only guarantee a significant, material increase in traffic to your set of pages over time. It's up to your offer(s) to compete by providing something of value that drives sales inquiries and sales. In short, we always say, "if you would buy it, then a significant portion of your website visitors will over time, also."
The goal of our job is to saturate Google with pages related to your offer(s) in a way that Google appreciates and accepts. We work until that end is achieved, based upon your one-time payment (you're making a solid payment and we work until you have those results). We track the visitor traffic to your pages through visitor tracking and keep you appraised of the traffic. When your traffic is solid enough, we will turn over your visitor traffic project to you, and you can do as you wish with that information on a daily basis.
Once you approve the model page for the generation of variants, that is locked in as the basis of this project (you cannot change your mind and want us to create a whole new model page approach from scratch). We then send you a sample of the variants (at least 100 pages so that you can see how the variations work), and when you approve them, we will generate the full batch of initial, hard-coded pages. We can either upload them to your server for you via FTP or zip them up, and send them to you as a single download. You can then upload them to your server on your own or use your own webmaster for this.
Important: You are paying for manual work to generate the pages and the ongoing support necessary to ensure traffic is driven to your resulting website. The expected time of completion of your pages is 7 - 10 days, but this time can be extended either because of coding issues (coding tweaks on our end) or feedback (requests from you) or any other number of factors. We do strive to keep in consistent contact with our clients either by phone and/or email to keep them aware of our progress. You agree to allow us a maximum of 30 days, from the time of your payment, to deliver your completed pages (or have them uploaded to your server if you have provided FTP access to us for this purpose). We do not deliver webpage sets until the payment has been made in full (for transaction security). Once your pages have been delivered/uploaded to your server, no refunds are possible (again, you pay for the work to generate the pages which you approved, and the ongoing assistance on our part, if/as needed, to drive your traffic to a level that satisfies you and is possible based on Google 'trending' of searches done, such as www.google.com/trends curves for various keyword/keyphrase combinations. We work until you have proportionately substantial traffic, whether that takes a month, two months, or longer.
That is the extent of our job and our guarantee... you'll notice that it's based on results; not timing. It's nearly impossible to guarantee timing on any job which demands Google's near-to-full indexing of your website, but with an open-ended guarantee on traffic, the job remains open and pliable until the resulting traffic is 'enough to satisfy' based on what is possible with the searching volume for general phrases identified as relating to your business. In essence, you are paying us a 'one-time retainer fee' to accomplish the project at hand. As such, we are at your disposal as consistently as possible until this job is completed and the resulting traffic is satisfactory based on general traffic curves for your project.
Final Notes/Summary:
1) We review the 'model page' with you during development, for your feedback. The model page is not finished until you feel that it is doing the best job it can to sell your project to human visitors.
2) When the model page is complete, we then show you a sample of variant pages -- at least 100, for your review and final approval.
3) Once you have approved the variations, we will generate the full set and deliver them (or upload them to your server via FTP). They will be sorted into a comprehensive, keyword-rich folder structure, which allows for Google to see them as organized, sorted appropriately by topic, and ready for indexing. There will be at least 1,000 completely unique webpages on the primary run (and more will follow if needed to wrap up the generally anticipated improvement to traffic that reflects the related traffic curves as presented by Google Trends, for your industry, where your site will represent a competitor for those curves).
4) We then develop your sitemap and upload it, and verify the integrity of the pages involved. Finally, we submit your URL to Google so that your pages can be crawled and indexed for public searches/viewing.
5) From here, we review your traffic and the pages that Google indexes, and tweak as necessary over time. Realize that it generally takes 1-3 months for Google to fully index your pages. We can submit your sitemap to Google directly, but doing so runs the risk of 'Google Slap' , whereas simply providing the sitemap passively on your website for Google to find and crawl avoids Google Slap altogether, since we are not 'ordering' Google to suddenly index 1,000's of your pages, but instead allowing Google to discover those pages as it chooses, and index what it finds will fill the holes in its 'search algorithms' based on the content of each unique page. This is slower, but far superior over the medium term ( circa 1-3 months).
6) When your traffic is substantial and self-sustaining, we turn your visitor statistic project over to you. You may then use the visitor statistics as you wish (to do 'keyword search analysis' of how your visitors find your pages, etc.) You will learn a great deal from this about how your visitors search for you, and can elect to create a new MOWG Run based on the results you see over time.
** Again, jobs done are custom and exclusive: we will not allow MOWG Runs for projects deemed to compete with one another, because runs for competitors will almost conclusively drop your traffic exponentially for each competitive MOWG Run (a MOWG Run for one competitor can lower your traffic by 50% or more). Professional MOWG Runs are NOT based on 'overnight riches.' This job is based on slow, methodological saturation of Google for searches that lead to your site. You are paying for the initial work and the ongoing support needed to accomplish the job. The advantage to you is that you are paying for an arm of marketing that does not have an end-date -- the support continues until the traffic you receive is solid and self-sustaining for the MOWG Run you ordered. Keep in mind that 'sustaining traffic over time' assumes that Google continues to index pages using the same general algorithms over time, and also, that the products/services you are offering continue to exist (clearly this must apply). Additional strategies, angles, market approaches, and general MOWG developments allow for new ways to hit the market as time passes and we continue to expand our options. As we come up with new methods, shortcuts, opportunities to get the end-job done faster/better/more directly, we'll let you know as options are applicable to your venture. We keep growing (because there is no such thing as maximum marketing), and you'll be kept aware of developments and opportunities for advantages when getting more traffic over time.
This concludes the general terms of our MOWG Run generation offering (where we do the MOWG Runs for you) and does not relate to the MOWG System Access, which is the method by which you train yourself to create your own MOWG Runs over time (this can be purchased via PayPal from the right margin of our main page: http://www.mowg-crew.com).
If you do not find these MOWG Run terms satisfactory, then we cannot pursue your MOWG Run (this is because we cannot dedicate two weeks to getting your project rolling and live, if you do not understand these parameters and what to expect over time or want a refund because you feel this job should move faster or you have inflated expectations of how much traffic to get from the initial launch -- you may get a lot or very little. Every job is custom and Google approaches indexing of each site according to criteria it does not share with the public. We can only review and improve as we go, if/as needed. This is why we say that it's best for you to consider your payment as a one-time 'retainer fee' for marketing of your website that will continue over time until the job is done. You pay; we'll get you the traffic).
If you have any questions about these terms, please contact us either by email or phone.
If you find these terms satisfactory as stated here, then we can begin your job - simply make the payment below so that we can begin:
Please include a comment in the "Enter MOWG Run # and Chosen Website" block when you make your payment,
Note: 'MOWG Run 1' means the first MOWG Run you have us do on your website. If you want to get another MOWG Run going on the same site in the future (a whole different model page/angle), then that would be 'MOWG Run 2 - {yourdomain.com}' ... this should now make sense to you.
Contact us (support@mowg-crew.com) when you've made your payment. We'll get started shortly and be in touch with you for everything we need, as we get your project rolling!
We're looking forward to getting your MOWG Run on a roll -- and we Thank You for Your Support!
_____________________________ Best Regards, David Bennett
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